“We ran an ad that insulted our customer… sales went down 20% versus the planned 15%”

Afford Anything | Get Smarter With Money · Steve Jobs Hated the Name “Genius Bar.” How He Came Around, with Ron Johnson

Play from 1:22:40
1:22:40

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What was described

Eliminated coupons from JCPenney pricing

sales down 20% (planned down 15%)

Said nearby on the same subject

“Half-price wings on Tuesday's deal is driving customers into stores, but chicken prices are at an all-time high. The more wings they sell at half price, the more money they lose.”
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“Price cut is actually a reflection of how well that home is priced… not a sign that the market's crashing”
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Dave Meyer
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Contrarian take Share this moment
“We actually encourage clients to actually place in their pricing on the websites ... it can actually cite their prices in directly”
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Ian Silva
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Said on The Daily
Business model 125 free meals a week Share this moment

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