“What if we did like a $69 new patient and advertise that?”

Dr. Paul Etchison · Dental Practice Heroes · Production Is Down. Now What?

Play from 17:42
17:42

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What was described

Proposed a $69 new-patient promotional offer to attract patients after network loss

$69 new-patient price

Said nearby on the same subject

“When we dropped Delta… we saw… a 30% decrease in new patients because we weren’t ready to convert out-of-network Delta patients.”
DE
Dr. Paul Etchison
Dental Practice Heroes ·
Hard number 30% decrease in new patients Share this moment
“Within two months, Relevance had me in the one or two spot… practice was getting around 10 new patients a month… Relevance had me around the 30 new patients per month… currently averaging about 40 new patients per month”
♫
Said on Dental Practice Heroes
Tool went from 7-17th position to 1-2nd spot; new patients rose from ~10/mo… Share this moment
“‘I went and figured out a webinar… when I did, I started attracting entrepreneurs as patients.’”
♫
Said on Dropping Bombs
How they work Share this moment
“I worked my network as we launched and grew drip… many were willing to promote drip to their audiences, which was an even bigger win.”
RW
Rob Walling
Startups For the Rest of Us ·
Why it worked Share this moment

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