“Now I had the beautiful luxury of a mega company that paid for advertising and marketing and kept the lead traffic and stuff like that coming through. And so it made building my business easier than would have been by myself.”

“Why don't we advertise to our friends and family on Facebook that we're in the cleaning business now?… we got in touch with somebody we knew for a job”

“I am working towards building agents to basically digest and help with data… you’re using Shopify analytics or GA, GA4, you’re using Adobe analytics and whatever platform, a triple whale… build an agent to distill all that down with action”

“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”

“We ran trainer-trainer sessions, and we had a big core of 40, 50 people out there delivering in pairs… feedback 4.6 out of 5, 96% recommending… inclusion scores increased from 7.6 to 8”