“Buffett puts an ad in the newspaper saying, I will buy shares for a certain price. He wants all the shares he can get his hands on, hoping that there's like old retirees of the company who have these stocks who are reading the newspapers.”

What's Your Problem? · How Warren Buffet Built His Legacy By Finding Value No One Else Could See from Business History

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What was described

placed a newspaper advertisement offering to buy shares at a set price to attract retired shareholders holding stock certificates

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