“We kind of did it the other way around to a lot of other brands where we really focused on um, having our beer available in bars and restaurants because, um, at that level, although back then it was so hard to get into because, um, the big multinational brewers would often contract all these sites.”

“We’re very focused on the latter rather than focusing on things that we think are going to be very commoditized … multimodal representations”

“If you do the way I like to do it is corner table, table opposite, corner table, you only get three tables out of a space rather than four, but you get better quality tables. And Fishers, I think, if I remember right, has 17 corners or booths.”

“We focused on Bar Body Online and our Bar Body teacher training business… we got through COVID and transitioned out of the studio business.”

“A $40 off-the-shelf tool is way cheaper than spending a lot of time and energy developing their own tool”