“The designer suggested one small change... the round, red Betty Crocker logo be turned into a red spoon... Sales doubled in less than six months.”
♫
Said on Under the Influence with Terry O'Reilly
“We called DreamWorks. We called Disney. We asked them where they make their mascots. And we decided to really go for it. And so we created, we brought to life for the first time a mascot, Mr. Red Legs with the big mustache, and then Rosie Red, who had never been invented before.”
Cincinnati Reds marketing team · The CMO Podcast · Live & Illuminated at BLINK: The Power of Brand Experiences (GE Aerospace, P&G & Cincinnati Reds)
Play from 24:55
24:55
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What was described
commissioned DreamWorks and Disney to design new mascots (Mr. Red Legs and Rosie Red) and created backstories for them
Said nearby on the same subject
“We created an evidence based checklist. Yeah, what I like about the evidence checklist that you created is that it's got those red flags to watch for.”
♫
Said on Ideas at Play: An Occupational Therapy (OT) Podcast
“We have these red flags and yellow flags for like red and caution. And so we try to do games too in the classroom just so they can, uh, participate and they have a lot of fun.”
KI
Katrina Imsland
Underwriting Evolved: A DUO Podcast ·
“When we did that, patients were no longer scared of us as if we're an alien. They lit up. And they said, oh, you're a Red Sox fan. I hate the Red Sox. I'm a Yankees fan.”
♫
Said on Social Media Marketing Podcast
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