“We've got like this big wall of like Ikea shelves and everything's got boxes and all the boxes have labels and it makes me so happy because when I go looking for something I'm like oh I can just read the box and it's right there”

“Curtis was literally running down to a little store called Oregon leather… buying leather off the shelves and cutting and making stuff and then listing it for sale”

“We used AI to interview us to create our own brand positioning statement because you can't see the label from inside the box.”

“‘...give you a box, a label, a pick ticket… now you package that one box and we’ll see how many… could package five to your one…’”

“Idea online of taking any regular box, wrapping it in Christmas paper, putting a label on that says reverse advent calendar and then every day in the lead up to Christmas placing a toiletry item or a non-perishable food item into the box.”