“We would have a videographer go on the tour ... edit the video overnight and put it on the front page of our website the next day ... people love looking at themselves”

“We work very, very hard at our social media, our marketing, our website. I am dancing on reels on a daily basis. People come up from Sydney and say, I saw you on Instagram.”

“We very quickly converted over to mail order and set up a website. Well, she had a website going, but we rebuilt the website, redid all the social media”

“You might have a podcast… turn that into a blog post and a social media post… if I did the podcast with somebody who has a large social following, I’m going to have them promote it”

“I have the call transcript… how they dispositioned… how many people visited the website… call numbers came from social media versus Google business profile.”