“It hurt us when we started going upstream because people were just like, oh, you have key man risk… after we changed to NP Digital they stopped asking what NP stands for.”

Marketing School - Digital Marketing and Online Marketing Tips · You DON'T Need A Personal Brand to Grow a $10B Business

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What was described

Renamed his agency from "Neil Patel Digital" to "NP Digital" to hide the personal name and reduce perceived key-man risk with investors, bankers and clients

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