“Engineers lead quality through strict routing rules… ensuring the CRM sends like a hot lead to the right agent instantly based on territory or urgency.”

“Cheap leads really masked a lot of the deficiencies… you could spend $2,000-$3,000 a month, get $50 appointments, and you would close maybe one in four… that masked, you didn’t have anything with speed to lead, appointment setting, follow up…”

“We ended up finding we had about 5,000 uncontacted leads. Our agent wiped that out in a couple of days.”

“Take leads, qualify them and then route them directly to reps in dealers' locations… helps push through the inventory.”

“Obviously, some campaigns that it can show you, obviously, $21,000, $30 a lead, $50 a lead.”