The Marketing Millennials · How To Win in B2B Social in 2026 with Chris Cunningham, Founding Member at ClickUp
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waited seven to nine months before closing a big deal that originated from TikTok
7-9 months
“When a nine-year-old is dealing with a huge negative thing, it doesn't matter if I agree that it's a huge negative thing. What matters is that experience... I just have to wait out the big bad feeling... and then in its wake, there is some space for something positive”
“Let them go, don’t hold them back… you don’t have to wait until eight, nine, ten months… let them do it”
“We did a really, really big transaction... we brought in outside institutional private equity sponsorship and capital and concurrently on the same day closed 12 M&A deals all at once.”
“You have to invest in that inventory up front... six to eight week lead time... could be 12 or 14 months... financing inventory for six to eight, nine months before it starts coming back”
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