“We have a 0% churn rate and we've had zero churn in years. The last person to leave was my very good friend…”
ES
Emma Sebald
CEO Sweetheart ·
Play It Smart · Growing an MSP on Strategy, Not Just Technology: The CTS Playbook
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maintain client churn at a very low level
1% churn
“We have a 0% churn rate and we've had zero churn in years. The last person to leave was my very good friend…”
“Only one client on that entire churn list was priced at anything close to a reasonable rate… his premium clients weren't going anywhere at all… A price increase strategy still made sense for this firm overall because his best clients weren't leaving at all.”
“We moved on from 5% of our client relationships each year, selecting clients based on both revenue they generate and engagement level.”
“When they churn, I'm going to replace them with a client that pays me $2,500 a month… goal is to get to $3,000 or $3,500 a month”
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