“Our churn is really low as an org. It's like typically 1%.”

Play It Smart · Growing an MSP on Strategy, Not Just Technology: The CTS Playbook

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What was described

maintain client churn at a very low level

1% churn

Said nearby on the same subject

“We have a 0% churn rate and we've had zero churn in years. The last person to leave was my very good friend…”
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Emma Sebald
CEO Sweetheart ·
Hard number 0% churn, three years Share this moment
“Only one client on that entire churn list was priced at anything close to a reasonable rate… his premium clients weren't going anywhere at all… A price increase strategy still made sense for this firm overall because his best clients weren't leaving at all.”
♫
Said on Future Firm Accounting Podcast
Contrarian take Share this moment
“We moved on from 5% of our client relationships each year, selecting clients based on both revenue they generate and engagement level.”
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Ashley DeSteiger
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Contrarian take 5% churn Share this moment
“When they churn, I'm going to replace them with a client that pays me $2,500 a month… goal is to get to $3,000 or $3,500 a month”
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Corey Ganim
7-Figure Leap with Dustin Riechmann ·
Pricing $1,200 → $2,500 → $3,000-$3,500 per month Share this moment

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