“Business had closed out the year with about 4.5 million in revenue, about a 1.2 million in earnings ... 85% of our book is recurring ... churn is five to seven points a year”
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Said on Acquiring Minds
Emma Sebald · CEO Sweetheart · Episode 5 | Leading With Love
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maintained a 0% employee churn rate for three years
0% churn, three years
“Business had closed out the year with about 4.5 million in revenue, about a 1.2 million in earnings ... 85% of our book is recurring ... churn is five to seven points a year”
“If the rates are up 50%, we'll go interest only for five years. And basically hope in five years when the loan expires, rates will be back”
“I was locked for three years at a 5.05% interest rate ... my blended interest now is probably about an 8.2% right now”
“Only one client on that entire churn list was priced at anything close to a reasonable rate… his premium clients weren't going anywhere at all… A price increase strategy still made sense for this firm overall because his best clients weren't leaving at all.”
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