“It’s storytelling…create an experience and package that experience…empower them to tell your story to other evangelists.”
TW
Tristan Walker
Equity ·
“I just saw over and over… how me being vulnerable and telling that story actually became so humanizing for the product… I put the story from the get-go on the back of the package.”
How I Built This with Guy Raz · Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
Play from 30:45
30:45
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Printed a short personal story and signature photo on the back of the cookie-dough package from day one
Said nearby on the same subject
“Use our 60-day money-back guarantee to judge for yourself the value of this personal success system.”
♫
Said on Tony Robbins Podcast Daily
“People are writing me not with what they think about the story, but what their personal chatbot thinks about the story”
♫
Said on Hard Fork
“I was going to take the crankiest person on day one and turn them into the happiest person by day five”
DM
Danny Meyer early career
Tony Robbins Podcast Daily ·
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