“In the mortgage industry, we all know what a trigger lead is... I want to give it to the loan officer. The loan officer has the highest retention rate in the business.”
Dropping Bombs · The Hidden Industry Where 1 Deal a Month Pays $90K a Year
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7:49
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What was described
Provide loan officers with real-time trigger-lead alerts (credit pulls) instead of routing them to a call center
Said nearby on the same subject
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“You have to own separate companies doing it. It can't be the same company... I now have a company called Evoland... that allows us to legally service loans at another company and pay loan officers.”