“I pulled a quarterly sample of 336 calls from the last two quarters for each segment.”

“Running my calls through the sales call analyzer, which has been great because it gives me insights into the buyer. It gives me insights into my skill set. It also kind of preps the next call.”

“Every quarter, we're getting the whole sales force together and training them and holding the managers accountable in between the quarters.”

“The poach test. Write down the five people a funded competitor would call first. That's number one. Next to each name is task two, right? The last time someone told them where their career is going in your firm. Number three. Write down which five clients would follow each of them out the door.”

“We started running the ads… first week they pulled 1,300 inbound phone calls… later we found out it was 2,300… boosted sales, 300 additional homes.”