“‘Find one piece of content… could that blog post become a video?… pick one, give it a try, and decide what you're going to measure before you publish it.’”
Found in AI: AI Search Visibility, SEO, & GEO · HubSpot's Loop Marketing: Rethinking Marketing for the AI Era
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What was described
Take a high-performing piece of content (e.g., blog post, LinkedIn post, customer question) and repurpose it into another channel (video, podcast, LinkedIn post) and measure the results
Said nearby on the same subject
“You can repurpose YouTube videos into SEO optimized blog posts, into short form clips that are SEO optimized for TikTok, Instagram, YouTube shorts, into email newsletters, and other variations of short form content.”
“Run three or four of those a year, you could take that content, repurpose it into blog content, drip email content, PDF report contents, video content, podcast content”
“You might have a podcast… turn that into a blog post and a social media post… if I did the podcast with somebody who has a large social following, I’m going to have them promote it”