“Their whole game is to make 500 dials a day... making sure that they're targeting the right people at the right time... will shrink your list down.”

Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · Stop Treating Agentic Cybersecurity GTM Like a Sales Project: Kristen Twining SVP Sales @ Reco

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15:48

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What was described

reframed BDR/AE targets from high-volume dialing to focused outreach on high-signal accounts

Said nearby on the same subject

“We changed the compensation method of the AEs, the way we look at migration… to be focused on displacement”
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“Target of emergency fund $30,000... $370 a week... $200 a week into the Gifts, Clothes, Holidays, Christmas account”
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How they work 30% rent, $30,000 emergency fund, $370/week, $200/week Share this moment

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