“We changed the compensation method of the AEs, the way we look at migration… to be focused on displacement”
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Said on The SaaS Podcast - Real Lessons on Growing Profitable SaaS
Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · Stop Treating Agentic Cybersecurity GTM Like a Sales Project: Kristen Twining SVP Sales @ Reco
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reframed BDR/AE targets from high-volume dialing to focused outreach on high-signal accounts
“We changed the compensation method of the AEs, the way we look at migration… to be focused on displacement”
“If you imagine… a pain dial… focusing on pain turns it up, distraction turns it down… once you know you can put your hand on that dial you take your power back.”
“Create weekly accountability check-ins that are focused on results.”
“Target of emergency fund $30,000... $370 a week... $200 a week into the Gifts, Clothes, Holidays, Christmas account”
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