“We spend way more on ads. And the number two was replace many cheap courses and products with one much higher priced annual offer.”
MJ
Min Jenkinson
The Game with Alex Hormozi ·
Masters of Scale · REI’s secrets to sustaining a beloved brand and touching grass
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implemented inclusive sizing in stores and digital channels without raising prices despite higher product costs
“We spend way more on ads. And the number two was replace many cheap courses and products with one much higher priced annual offer.”
“Show the full picture of the price on the product page… no surprises, no extra cost at the checkout.”
“Half-price wings on Tuesday's deal is driving customers into stores, but chicken prices are at an all-time high. The more wings they sell at half price, the more money they lose.”
“I’m typically pricing cash flows… the pricing exercise has been very similar… higher component of underwriting and qualitative assessment.”
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