“Read your home page and roughly count how often you say we and our versus you and your. If it's heavily about you, rewrite…”

“Go to your homepage and count how many times you see we, our, and us compared to you and your.”

“She rewrites her page titles so they say what each page is about and that she's in Box Hill.”

“Rewrite your story… whatever we focus on… energy flows. If you think all the good ones are gone, it's self-fulfilling.”

“Versus articles had the highest Spearman correlation across alternative and best X software pages of sites that had the most traffic.”