“We internally have a framework called Impress where we rate management. So, we spend a lot of time on assessing managements on a lot of counts.”
♫
Said on The Core Report
“Go to your homepage and count how many times you see we, our, and us compared to you and your.”
Tristan Brunsden · SEO Tips · Your website is a salesperson, not a brochure
Play from 17:15
17:15
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What was described
Count the occurrences of "we/our/us" versus "you/your" on the homepage to assess focus on the customer
Said nearby on the same subject
“So basically I asked them to shift their focus, right? So shift the focus to what can you do with this information that's presented to you? Does it, does it make sense? Does it add up? Can you put it together to assess an overall picture?”
KI
Katrina Imsland
Underwriting Evolved: A DUO Podcast ·
“Read your home page and roughly count how often you say we and our versus you and your. If it's heavily about you, rewrite…”
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Said on SEO Tips
“We would video our sales reps… measure and literally count how many times did they smile, the top 1% versus the top 50%… head nod a heck of a lot more.”
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Said on Rich Habits Podcast
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