“Talk about the, look, can I just clarify what I understand your problem you're worried about now? … That helps build that business case.”

Cyber Go-To-Market Talk | Cybersecurity B2B Sales, Marketing & Revenue Growth · How to Sell to the CISO: David Gee, who is a ... CISO

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What was described

During a CISO pitch, start by clarifying the problem instead of presenting features, asking “Can I just clarify what I understand your problem is?”

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