“We decided that we would. Instead of licensing it. We would make an idea. We would make our own sweet tea ourselves. We would manufacture it ourselves, not to a third party.”

Channels with Peter Kafka · Barry Diller on Big Bets, AI, and Knowing When to Walk Away

Play from 24:23
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What was described

decided to manufacture Southern Living sweet tea in-house, distribute and market it themselves instead of licensing

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