“I think when finance isn't deeply embedded in the business, especially as you're scaling quickly, it makes more sense for it to sit in one place… having that remit and ability to see both sides of it and hopefully run them together.”

Heidi Robinson · Run the Numbers · Inside the Food52 Bankruptcy | Heidi Robinson

Play from 46:11
46:11

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What was described

Advocates keeping finance deeply embedded in operations early-stage, even merging CFO and COO roles

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