“I think when finance isn't deeply embedded in the business, especially as you're scaling quickly, it makes more sense for it to sit in one place… having that remit and ability to see both sides of it and hopefully run them together.”
Heidi Robinson · Run the Numbers · Inside the Food52 Bankruptcy | Heidi Robinson
Play from 46:11
46:11
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What was described
Advocates keeping finance deeply embedded in operations early-stage, even merging CFO and COO roles
Said nearby on the same subject
“I actually pitched our safety leaders and said, look, having a technical translator deeply embedded in the safety work is going to help us have the work be better understood.”
“Big advocate of getting the best bang for my buck... I'd probably start with some super contributions, simultaneously saving tax and growing my wealth there and I keep the entire pie tax free”