“You're now aggressively scaling up your self-serve capabilities to give enterprise agencies the keys to the kingdom so that they can do stuff themselves, get curious, get inquisitive, get ROI measurement”
The CPG Guys · DGMN's Austin Leonard - Scaling Retail Media Across Small Town America
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What was described
scaled self-serve tools so enterprise agencies can launch campaigns themselves and access ROI measurement
Said nearby on the same subject
“You can set alerts whenever say if ROAS scales beyond a certain amount at the campaign really at any campaign channel ad set level you can choose to scale or pause or cut and you can do that autonomously”
TW
Triple Whale / Mobi
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