“We actually built a system that automatically reposts and scales the campaigns. And so that way they're constantly basically pinned towards the top.”

“You can set alerts whenever say if ROAS scales beyond a certain amount at the campaign really at any campaign channel ad set level you can choose to scale or pause or cut and you can do that autonomously”

“So I think it's really important for smaller companies to establish clear metric definitions, data ownership, decision rights, and an honest driver-based forecast and a cadence that is connecting strategy to resources.”

“He said that automatic enrollment into retirement savings plans leverages the power of defaults and inertia, so people are more likely to stay enrolled.”

“We are connected in Slack, we have apps that we are also connected, they are embedded in their team. So we represent their brand, when we source for them, we use their brand name, we were not an agent who put a percent of commission on top of sourcing something”