Future Commerce · Aubrey Horowitz of Home Depot: "We Plan Halloween 3 Years in Advance"
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took inspiration from trade shows to design and bring a 12-foot skeleton (Skelly) to retail, spending 8-9 months on planning, safety, and pricing
$299 retail price; 8-9 months planning; 12-foot size
“When Home Depot launched Skelly in 2020, it really changed the industry. It was the first time that we really brought giants ... to retail with retail pricing and made them accessible to customers.”
“Ellis pricing at the top end of its range, raising $150 million, strong retail demand, but plunging on its first day of trade.”
“The price is $2.80 per conversation… the retailer can estimate its conversation charges by multiplying the expected number of conversations by that price.”
“We launched a six and a half foot Bluetooth enabled skeleton ... most customizable piece ... we put that technology into our original 12 foot skeleton ... online only.”
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