Unit Economics · Shelf Stable: What happened to Jones Soda?
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asked customers to submit their own black-and-white photos for use on soda labels after the first 35 were shot by a professional photographer
48,000 photos came in
“If you want to upload a book to Amazon, you have to sort of submit some kind of documentary evidence of having written it, either yourself reading it or you have to submit a photo of your messy desk...”
“We used AI to interview us to create our own brand positioning statement because you can't see the label from inside the box.”
“After the pre-departure call, we send you all of those documents that you can white label and put your own branding on.”
“I pull up the intro photo… That's a crack… I show her the photograph and say we talked about this”
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