“If we're running a POC, mark it for 90 days… the tech can really prove that out within the first 90 days of piloting”

The AI in Business Podcast · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis

Play from 19:55
19:55

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What was described

Set a 90-day pilot (POC) period for AI projects with predefined KPIs to prove value before larger spend

90 days

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