“I set a KPI ... every single person ... had to be fully trained on AI ... we hit 100%”
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Said on NZ Business Podcast - Paul Spain
The AI in Business Podcast · Proving AI ROI in Pharma Marketing - with Kellen Winters of Novartis
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Set a 90-day pilot (POC) period for AI projects with predefined KPIs to prove value before larger spend
90 days
“I set a KPI ... every single person ... had to be fully trained on AI ... we hit 100%”
“We will agree to do a project that can go into production only if it delivers value period ... we will put our capital where our mouth is”
“It's called release time, where you have to release your finger for a period of time, some kind of interval that you can set before it will activate again. So let's say it's three seconds, they tap it once.”
“We're really focused still on proving the value in production and proving the return on investment with existing clients and with new clients”
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