“Do a cost versus benefit analysis... estimate of the return on investment of doing a ground up new process versus retrofitting an existing one.”
JM
Jim Moran
The ISO Review Podcast ·
The Leadership in Insurance Podcast - Insurtech & Innovation · Alex Ley, Scrub AI: Specialist AI, Human Judgment and the Future of Underwriting
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Prioritize proving ROI in production with existing and new clients instead of building shiny demos
“Do a cost versus benefit analysis... estimate of the return on investment of doing a ground up new process versus retrofitting an existing one.”
“In 2026 financial year, I will say at least 55, 60% of our business were from existing clients or existing client referrals.”
“If you get a 25% conversion rate… if I want one new client… I just have to call… four clients. If I need 10 new clients… 40 potential clients.”
“We just ran a webinar for one of our clients and we had about 250 signups and they booked 30 demos. So that's over a 10% conversion rate.”
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