“We had a solution that would spin up Slack as a headless Chrome instance in like a bunch of Kubernetes pods and try to run a tiny little JavaScript script and like click buttons, like pretend to be a user.”

“Once we have made decisions, I'm one click, a few buttons away from executing these changes, updates being sent to my clients on Slack”

“So it's not like I got to click the I button or click the help button. It's just like there. And then we took a decision to say, let's fashion the help away from just how to use the technology and the question, but also what does the question mean?”

“A button that says, book a free measure and quote is much better than a tiny link at the bottom that says contact.”

“I live in spreadsheets and Slack all day. I am the number one Slack user in our company.”