Marketing Operators · Meta Reveals Its Plan For AI Media Buying
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includes a 'brand memory' feature where advertisers upload structured (logos, fonts) and unstructured (voice, tone) brand data to improve generation quality over time
“You tell it your exact fonts, your color codes… upload three to five social posts… upload your brand playbook…”
“‘You can also just input a URL so that all of the branding details, colors, fonts, et cetera, get pulled over…’”
“If you can get that information and you can turn that unstructured data into semi-structured data and connect it to the prediction, then you can use the storytelling power of the large language models”
“If we started branding our trailers, I like, you know, for me, the rewards were the visibility. You know, how do I put our logo on the side of that trailer?”
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