“You come up with a list of people, how much you want to spend on each person. You have a total budget. If you spend more on somebody than you expected, then that means you have to spend less on somebody else.”

“Annual net spending target… would cap how much spending can grow each year… if you overspend… you can make it up in the next year.”

“A five-person team can now prototype a lead calculator, a budget allocator, or a which package fits you quiz in one conversation. No developer.”

“If it gets a credit card, it has limited spend.”

“‘...the friendship index... a friend gifts another person... that friend will then buy a third person... advertising to two instead of one.’”