“The physical store is there to have customers come in, see the products in person, feel it, hold it in your hand, feel the real value”
TL
The Good Liver
Shopify Masters ·
Kendra Scott · The Jason & Scot Show - E-Commerce And Retail News · EP351 - Bringing the Store Sparkle Online with Kendra Scott
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ship orders from physical stores and offer buy-online-pick-up-in-store (BOPIS)
“The physical store is there to have customers come in, see the products in person, feel it, hold it in your hand, feel the real value”
“The first order of business is beginning the process of converting company-owned stores into franchise stores.”
“Ship Fusion wanted to give operators a better way to understand how their fulfillment experience actually compares to the rest of the market. So they placed and audited hundreds of actual real life DTC orders”
“They landed up ordering a few times by the pallet and they paid for shipping over the nullarbor”
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