“The first order of business is beginning the process of converting company-owned stores into franchise stores.”

Business Wars · Buffalo Wild Wings vs Wingstop | Chicken Fight

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31:27

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What was described

planned to convert company-owned stores to franchise stores to reach a roughly 50-50 owned-franchise ratio

Said nearby on the same subject

“You’re four times more likely to convert in-store. E-commerce conversion rates sit around 2-3%, whereas in-store should be 25%-30% of foot traffic.”
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“We set the stores out to reach the 95 percent who had never bought an Apple product.”
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