“And so my most recent book, The American Way of Killing, began its life as a series of podcasts. Not the whole book, but roughly 40% of the book in some form appeared in my podcast. And I then took that material, reshaped it, added an extra 50%, and then that's the book.”

“Podcasts really do sell books... you want to have the craft podcast, like Brad Listie... podcasts sell more books than the old tried and true book signing.”

“Someone spent 40 years writing… I can read it in 40 hours and turn it into a podcast that you can listen to in 45 minutes.”

“All you have to do is write an honest rating and review of the podcast on iTunes, then shoot us a text… text us the word book to 888-599-4491… we’ll get you a link and get that book to you for free.”

“I have a strong recommendation that you should walk before you run. Meaning that I think you should invest in their audio podcast, their audio ecosystem first and foremost. See how the audience reacts to your audio ad within the fabric of that content first.”