“The $60 million paragraph that was added to advertisements that I ran that added $60 million in sales”
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Said on Entrepreneurs on Fire
“I have a strong recommendation that you should walk before you run. Meaning that I think you should invest in their audio podcast, their audio ecosystem first and foremost. See how the audience reacts to your audio ad within the fabric of that content first.”
Kelly Hurley · The Marketing Millennials · How to Start Advertising on Podcasts with Kelli Hurley, VP Head of Content and Podcast Partnership Sales at SiriusXM
Play from 9:43
9:43
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
advise new advertisers to start with audio ads only, then add sponsorships, video components, and product placement once success is seen
Said nearby on the same subject
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
“What if we did like a $69 new patient and advertise that?”
DE
Dr. Paul Etchison
Dental Practice Heroes ·
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
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Said on Intelligent Machines (Audio)
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