“When the people that are in the audience are at a dinner party, how do they describe what they do to their friends?... describe a home run in the past or a flop in the past.”

Jon Acuff · The Think Media Podcast · 556: How to Instantly Be Better on Camera (7 Tips)

Play from 16:12
16:12

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What was described

Ask clients specific empathy questions (e.g., "If you were at a dinner party, how would you describe what you do?" and "Describe a home-run or a flop you’ve had")

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