“We spend way more on ads. And the number two was replace many cheap courses and products with one much higher priced annual offer.”
MJ
Min Jenkinson
The Game with Alex Hormozi ·
Great Business Stories · General Magic: Right Product, Wrong Time
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sold a cheap, lightweight organizer priced $299-$369 that ran weeks on two small batteries
$299-$369; hundreds of thousands of units sold in first year; 160 g weight; weeks of battery life
“We spend way more on ads. And the number two was replace many cheap courses and products with one much higher priced annual offer.”
“If they can just get AI to organize themselves and go, this is the month ahead, this is the week ahead, this is the day ahead. That's a really simple way of cutting out a whole bunch of admin time, organizing your week, where essentially your week's organized for you.”
“They are 100 founders discounted tickets… $299… The full price is $399…”
“We organized the inventory, sold it to our employees, sold it to our customers at a discount. We raised quite a bit of cash that way”
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