“Making sure that out-of-stock products aren't in the first 10 positions of every single one of your collections”
LB
Leon Bart-Williams
eCommerce Podcast ·
Leon Bart-Williams · eCommerce Podcast · Are You Running Ads to Products People Can't Buy?
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Stopped running ads that point to out-of-stock products
“Making sure that out-of-stock products aren't in the first 10 positions of every single one of your collections”
“Checking first, are they in stock or out of stock? And just doing that in different points over time and tracking it.”
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
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