“Making sure your ads aren't pointed to products that are out of stock”

Leon Bart-Williams · eCommerce Podcast · Are You Running Ads to Products People Can't Buy?

Play from 9:53
9:53

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What was described

Stopped running ads that point to out-of-stock products

Said nearby on the same subject

“Making sure that out-of-stock products aren't in the first 10 positions of every single one of your collections”
LB
Leon Bart-Williams
eCommerce Podcast ·
Why it worked Share this moment
“Checking first, are they in stock or out of stock? And just doing that in different points over time and tracking it.”
♫
Said on Australian Investors Podcast
How they work Share this moment
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
Why it worked Share this moment
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
♫
Said on Intelligent Machines (Audio)
Business model $10/month; 40% of expenses covered; target 5% audience share Share this moment

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