“Making sure your ads aren't pointed to products that are out of stock”
LB
Leon Bart-Williams
eCommerce Podcast ·
Leon Bart-Williams · eCommerce Podcast · Are You Running Ads to Products People Can't Buy?
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Removed out-of-stock products from the first 10 slots of every collection (bestsellers, new arrivals, gender-specific, etc.)
“Making sure your ads aren't pointed to products that are out of stock”
“On the first runs, I have a lot of stops… then I start to remove the guardrails… the first time you micromanage, then you feel confident you remove most of the guardrails.”
“I think you get, you calculate your after tax income and you give 10%. So if I pay myself a collective of, let's say 10 grand a month, I'm let's say netting 6,500. I should give 650 every single month”
“Checking first, are they in stock or out of stock? And just doing that in different points over time and tracking it.”
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