“She took her hubspot combined it with her stripe logs to then do an outbound physical mail campaign with another tool called lob and did all of that through lava”
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Said on Scaling Up Business with Bill Gallagher
Katie Douglas · Unit Economics · [Running Wylder] Katie Douglas
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updated all branding on Substack to clearly link the newsletter to her physical store after a pop-up
“She took her hubspot combined it with her stripe logs to then do an outbound physical mail campaign with another tool called lob and did all of that through lava”
“Kelly Clarkson went to Twitter about the store and it “attacked by eight million people” after her tweet”
“If you know that someone has come to your website via email link, don't show them a sign up again because clearly they already signed up because they came to your site via email link.”
“It also does have a link shortener, but the links are encrypted and the key comes after that pound sign. So your password's actually in the link.”
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