Financial Tea with Mrs. Dow Jones · Introducing: The Viall Files
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Tweeted about a negative in-store experience with Art of Play, exposing the incident to her massive follower base
8 million (estimated people who saw the tweet)
“I follow the shopping cart rule that if you're a long-time listener or viewer, you know, when I go into a store, I don't get a shopping cart. I only shop in stores that have carts.”
“The greatest thing about organic social right now is the algorithms are not based anymore on what they used to be, which is like your followers. It's now based on the content.”
“We've got a state of the art reinforcement learning stack that allows us to run things at massive scale, inhale data at the optimal way, be able to kind of learn and…”
“You’re four times more likely to convert in-store. E-commerce conversion rates sit around 2-3%, whereas in-store should be 25%-30% of foot traffic.”
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