“We put this in, a dashboard, like a dashboard that can be monitored all the time to say how these things are going”
♫
Said on The GovCon Room
“I find the visibility that we get with Store Hero is just fantastic… it's an analytics dashboard with a marketing layer and also a profit layer”
Megan Pate · Marketing ATM · Shower Thoughts, Pronunciation Merch & A Love Affair with Art
Play from 13:31
13:31
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What was described
Uses Store Hero dashboard to monitor e-commerce numbers in a low-touch way for profit and contribution margin decisions
Said nearby on the same subject
“You’re four times more likely to convert in-store. E-commerce conversion rates sit around 2-3%, whereas in-store should be 25%-30% of foot traffic.”
♫
Said on eCommerce Australia
“If companies have sales overshoots or undershoots, a very high incremental margin relative to a lower stated margin can cause a big profit beat or a big profit loss.”
♫
Said on In Good Company with Nicolai Tangen
“Number one is accountability, really. Know who's making the decision. Have someone designated to make decisions.”
LV
Lindsay Vogel Scale LLP
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