Katie Douglas · Unit Economics · [Running Wylder] Katie Douglas
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developed a process to pitch brands to cover the cost of store events
“Holding income is extremely important when acquiring any development site. If an existing tenant is covering a meaningful portion of your interest and holding costs while you work through planning, you’re under far less pressure to develop the site immediately”
“Somebody told me that like a store was offered a six figure deal to put on an event.”
“Last year in the first beauty program, Boots committed to launching two brands into 10 stores a piece. One of them went into over 70 stores and the other one went into over 70 stores.”
“The first order of business is beginning the process of converting company-owned stores into franchise stores.”
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