“We've seen a lot of issues with inbound around Google AdWords ... We're also doing a lot more AEO work. ... you have to find those channels in innovative and creative ways.”

SaaS That App - Building Tech-Enabled Businesses · $20M, Zero VC in 20 Years: The Bootstrapped AI Playbook

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What was described

experimented with channels beyond Google AdWords, including AEO, to acquire inbound leads

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