“LSA is by far the best lead channel for our clients… it’s $40-$50 then $150 now… still cheaper than Google/Facebook for qualified inbound calls.”
MC
Mauricio Cardenal
AI & Marketing for Home Service Pros ·
SaaS That App - Building Tech-Enabled Businesses · $20M, Zero VC in 20 Years: The Bootstrapped AI Playbook
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experimented with channels beyond Google AdWords, including AEO, to acquire inbound leads
“LSA is by far the best lead channel for our clients… it’s $40-$50 then $150 now… still cheaper than Google/Facebook for qualified inbound calls.”
“In about a minute, it went out there, scraped a bunch of information from Google Maps, Google, Yelp, all these different channels, and found 100 different plumbers within that market”
“I said, okay, let's try… the experience was pretty straightforward… brokers seemed like old real-estate firms… Acquired.com matches buyers and sellers on the same multiple”
“We have great traffic to it. We're very active on every social media channel, including TikTok and Facebook and Instagram.”
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