The Voice of Retail · Andrew Busby: The State of UK Retail Heading Into 2027 plus AI, Store Associates and Personalization Ambulance Chasing
built a personal CRM system using the AI model Claude
“‘We built an AI operating system that has all the context… connects into the CRM… because everybody has the same tools, but they don’t have the data’”
“Klaviyo is the AI-first B2C CRM… you’re not stitching together 5 different systems… your segments update automatically”
“You should be seriously considering basically three systems, your CRM, your agency management system and your AI platform.”
“We're on go high level now and using patch for that, but the phone system is in the CRM.”
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