“Maybe you create a decision log. Maybe you start documenting customer objections. Maybe you build a customer learning ledger.”

“Start with your customers… Document your objectives… think through your constraints… then list every initiative… work with that chatbot to build a prioritized roadmap.”

“Owl read through all of that, and basically recreated a CRM that's more custom for us… It created an inventory tool… gives us predictive purchasing decisions”

“Instead you want to announce the decision and then you want to think okay say you're announcing it to sales customer success billing and marketing what's marketing going to be thinking what's sales going to be thinking what's customer success going to be thinking what are they going to be worried about what are their objections going to be what...”

“Avoid unnecessary paperwork. There's actually nothing in this update that requires you to create a whole new document or a whole new set of documents. It's all things that can be added into what you should already have for your 2015 system.”