“Instead of positioning those as a holiday collection, I rebranded them to be a ski house collection and they sold like hotcakes.”

Andy Hart · She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners. · Ep 243: How to Avoid the January Slump: 3 Wholesale Fixes to Make Right Now

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What was described

rebranded holiday candles (balsam fir, mountain spice, mulled cider, cozy sweater) as a "ski house" collection for retailers in Colorado, Wyoming, Montana

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“But, yeah, since that rebrand, they have seen, like, 34% growth in sales.”
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