NZ Business Podcast - Paul Spain · The Business of Building Great Brands - Kelvin Soh
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rebranded Apple press to the name "picky"
34% growth in sales
“They said that the rebrand that we did for Picky Juices, you know, which used to be called the Apple Press, you know, help, you know, grow sales by 34%, you know, which is a great data point that we don't normally have.”
“To have the same name, address, and phone on every directory where it shows up. So that would be, as I have mentioned here, Google Business, Profile, Bing, Apple Maps, Avogustia, Lawyers.com, everything.”
“Instead of positioning those as a holiday collection, I rebranded them to be a ski house collection and they sold like hotcakes.”
“They give us back the sleeves and then I have a mud press to press it in there and it actually gets infused into the mud. It will never wear out.”
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